Our Story

We are grass-root explorers, and we just happen to love cacao. Years ago, while touring New Zealand we stumbled upon a tiny cafe in Wellington, which opened up our minds to the complexity of specialty chocolate.

After deciding to build our own business, we launched Soul Chocolate in Toronto, Ontario. Our chocolate highlights the origin of the cacao itself (where the farmers worked so hard to produce an amazing product) alongside the unique subtleties added from both roasting and refining. Each chocolate is truly unique.

We have also had the privilege of learning about cacao at the origin, understanding not only how it is grown but who grows it. Our goal is to create 100% Direct Trade relationships for all of our cacao, offering far higher and fair prices for the farmer’s incredibly hard work.

And heck, maybe one day we’ll reach our ultimate goal - owning a beautiful barn in the countryside where we can roast cacao, pushing the craft of specialty chocolate even further.

So, as you can tell, its more than just the love of chocolate. Its the love for this world and the people who are on it, and being able to share something so complex and beautiful with anyone willing to sit down, hang out and listen... of course all of this happens while eating some tasty chocolate, so come over to our store to learn more!